Every AI company is racing to sell directly to businesses. Meanwhile, thousands of small businesses are still on the sideline. It’s not that they don’t want AI. They aren’t sure where to start or whether their data will stay protected. 

The industry keeps missing this: SMBs don’t need another vendor pitching them. They need a technology partner who already knows their environment. That partner is their MSP. 

The Opportunity Is Right Now 

Managed AI is the next managed service. The cost of intelligence keeps dropping while usage climbs, and SMBs are looking for an easy button. MSPs are the ones positioned to be that button.

But there’s a gap between wanting to sell AI and actually doing it. Customer data lives in PSA systems and spreadsheets. There’s no clear view of which clients are already using AI, or using it unsafely. Outreach happens one email at a time. We call it the activation gap, and it’s a workflow problem, not a motivation problem.

Introducing Hatz Activate

Today we’re launching Hatz Activate, a rollout command center built directly into the Hatz platform. It gives partners one place to go from customer list to activated AI tenant, at any scale. 

5 Steps to Activation: 

1. Connect your PSA or upload a CSV. Your customer list appears in one unified table. No manual re-entry or cross-referencing. Every row shows tenant match status, invite stage, and rollout health. 

2. Run a Shadow AI report. Before you send a single invite, see how often your clients’ employees are putting company data into free consumer AI tools. It’s a strong conversation starter and a concrete reason to standardize on a managed solution through you. 

3. Send an AI Readiness Assessment. A short set of questions that gets your clients thinking about what AI could do for their business, with you positioned as the expert who gets them there. 

4. Send invites in bulk. Filter for clients who are ready, select them all, and send in one click. No chasing. 

5. Track everything in real time. A live KPI dashboard shows Total Customers, Ready to Invite, Invites Sent, Activated, and Conversion Rate. Every activation is attributed back to you. 

Why This Changes the Game 

No one else in the managed AI space has built this workflow natively into the admin experience. MSPs have been making do with CRM exports, manual email chains, and spreadsheets. Hatz Activate replaces those scattered steps with one screen, so you can run a repeatable AI-as-a-service business month after month. 

The MSPs Who Move First Will Own the Relationship 

SMBs are looking for guidance and most of your competitors are still figuring out their own workflow. Log into your Hatz Admin panel, launch Hatz Activate, and activate your first clients this week.