ImageQuest’s AI Adoption Journey with Hatz AI

ImageQuest, an MSP specializing in financial institutions, recognized the rapid rise of AI and the need to introduce a structured AI offering to its customers. Given the highly regulated and risk-averse nature of banking, they needed an approach that resonated with decision-makers—not just selling a futuristic vision, but demonstrating practical, immediate value.

ImageQuest faced three key challenges:

• Banks were being pitched AI solutions that weren’t actionable today.
• If ImageQuest didn’t bring an AI solution to its customers, competitors or the banks themselves would, leaving ImageQuest in a reactive, support-only role with no revenue upside.
• They needed a clear, practical way to integrate AI into both their internal processes and customer offerings.

Phase 1: Internal AI Adoption – Driving Efficiency with Use Cases:

‍Rather than treating AI as a concept, ImageQuest focused on tangible use cases to drive efficiency:

• ‍Empowering employees with automation: AI streamlined labor-intensive tasks, making complex work more accessible.
• ‍Transforming the health check process: Reduced from 6–8 hours per customer per month to just 90 minutes with Hatz AI.
• ‍Creating the "AskHR" app: Employees could instantly access HR-related answers without searching through manuals.

A culture of AI adoption was fostered through:

• Company-wide access to AI tools.
• Encouragement to experiment with AI solutions.
• Monthly open forums to share learnings and best practices.

Phase 2: The External Rollout – Educating and Engaging Banks

‍To engage banks, ImageQuest shifted the AI conversation from hype to real-world applications:

• Delivered practical, actionable AI presentations at banking conferences.
• Conducted pilot programs to introduce AI in small groups within banks.
• Identified power users and expanded access based on proven value.

Phase 3: Scaling the Offering to All Customers

‍Recognizing the risk of inaction, ImageQuest proactively introduced Hatz AI to all 109 of its customers:

• High-value clients: Received one-on-one AI consultations.
• General clients: Invited to AI webinars and pilot programs.

February 2025 Strategy:

• Three AI webinars scheduled for all clients.
• AI pilots initiated across multiple banking clients.
• Full AI rollout completed by the end of the month.

Key Takeaways & Success Factors

1. AI adoption starts with solving real problems.

• ‍‍"We showed our employees how AI could solve their problems today."
• "At banking events, I don’t sell a dream—I show real things they can do immediately."

2. Providing universal access drives momentum.

• ‍‍Employees were encouraged to experiment, leading to organic AI adoption.
• Customers were exposed to AI at scale, increasing interest and engagement.

3. AI-first thinking must be embedded in company culture.

• ‍‍Employees constantly asked: “Are you utilizing AI for that?”
• AI-driven efficiencies were measured and reinforced.

4. Proactive AI adoption prevents losing customers to competitors.

• ‍‍"If we don’t offer AI, someone else will."
• Banks needed structured AI guidance from trusted partners.

ImageQuest is expanding its AI initiatives with:

• Continuous education through internal forums and customer webinars.
• Scaling AI-powered efficiency tools across financial institutions.
• Helping banks securely deploy AI within their operations.

With this structured approach, ImageQuest has positioned itself as a leader in AI adoption for financial services, ensuring its customers stay ahead of the curve.